Category: Print / Digital Campaign
Client: Dealertrack F&I (Menu Selling)
Role: Graphic Designer
Software: Indesign, Photoshop

“Mythconceptions” was a print / digital campaign with deliverables such as print ads, email blasts, digital banners, social media assets, sales sheet, and a microsite for lead generation and awareness. I worked alongside my Creative Director and copywriters in concepting and production, as well as assisting an outside vendor in the creation of the microsite and quiz game. Then campaign generated 178% of lead goals and 50% email open rates as well as high click thru rates.

As of today, 11/19/19 (two months into the campaign), 178% of the lead gen goals have been met along with 50% email opens and high click through rates. The campaign will continue for two more months. 
Copywriter: Bruce Behrens and Christy Lin | Creative Director: Chris Lozada | Designer: Phil Powers
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