Category: Branding / Identity
Client: Paulina's Esthetics Plus
Role: Art Director / Designer
The objective of this project was to create a logo and associated look and feel for Paulina's Esthetics Plus, a skincare company located in CT. I worked with the client over the course of a week and went through a couple revisions until we landed on a design we were both happy with. She wanted the main element of the logo to be a sun, so I created a vector image with a hand drawn feel to it to emphasize the personal and human nature of the business. I used a classy, luxurious typeface for the main word mark and a clean, sans-serif font for the secondary information. The mockups below were used in my presentation to her, which was very well received.